Tesco Retail Media - In Kind Direct

As the lead designer for the In Kind Direct campaign, I was instrumental in crafting a comprehensive and engaging strategy that addressed the pressing issue of hygiene poverty. This initiative, which garnered a remarkable 1.6 million donations across the nation, showcased a collaborative effort with renowned brands such as Unilever and Procter & Gamble. This campaign reached out to communities through more than 13,000 Tesco stores and was prominently featured on Tesco.com, ensuring maximum visibility and support. The end-to-end design work not only reinforced the campaign's message but also highlighted the importance of community involvement and corporate responsibility in tackling societal challenges.